Part Two | Sub Culture Blog

I actually found writing this blog post quite difficult, as I feel that I can't really situate myself into a particular subculture because of how much I love various fashion subcultures. I would describe my style as being a mix of everything on some days I may be feeling very feminine and decide to wear floral prints and bright neon’s whereas on a another day I may feel the total opposite and wear a more 90’s grunge/androgynous outfit. I think that’s what I like most about my style, the fact that I don’t limit myself to stick to one particular subculture because after a while it does get pretty boring wearing black and white the whole week in order to still be within the ‘Minimalist’ subculture. For me, when it comes to fashion I draw inspiration from the music I listen to, artwork I like, my environment and my family and friends. I also take inspiration from celebrities and the latest trends on the catwalks and turn them around to fit my style and what I like. I am deciding to call my subculture – ‘The Mixers’ to be honest I think this is the best way to describe my subculture as I pick and choose different aspects from different subcultures. I think celebrities that would fit in the ‘Mixers’ subculture would include Rita Ora, Solange Knowles, Miley Cyrus, Kourtney Kardashian, Nicola Roberts and Kelly Osbourne. For me I think the ‘Mixers’ subculture is all about fusing elements of different styles and bringing them together to form something different and something that perhaps gets you thinking whether or not it is fashionable. 


I love how Kelly's style has evolved over the years, from her punk rock phase to her now elegant and feminity style with a hint of edge.

Out of all the Kardashians, Kourtney has to be the one whose wardrobe I would love to raid! I love seeing what Kourtney is going to wear next whether it be a very tailored pant suit or a flowy boho maxi dress. She always looks amazing and mixes different styles together very well!

I think Nicola Roberts has really come in her own with her style ever since Girls Aloud broke up. I love the fact that she is bold and risky with her choices! She mixes androgyny and girly pieces very well.

With her style being pretty much bohemian, I love how Nicole Richie adds a grungy/ rock – chic to her bohemian edgy style.

I really like how daring Rita Ora is with her with her fashion choices. Although her fashion choices aren't always my cup of tea - like Kourtney Kardashian; I'm always on edge to see what she wears next! Similarly Miley Cyrus fuses urban, androgyny, edgy and feminine elements together.

I actually don't think there are enough words to describe my love for Solange's style. Her effortless, extremely eccentric and daring style just blows my mind! I love how she manages to pull off everything she wears effortlessly.

I love how Miley in cooperates urban and grunge influences into her style. I think her style is very on trend right now, I  like how she feminizes some of her outfits, for instance by wearing a baseball jersey but pairing it with a pair of chic high stilettos.

Part One | Fashion Shop Blog

Selfridges 
I really enjoyed visiting the Selfridges Bright Young Things store. I found it really interesting especially the designs that were in the store. I also found the ICA Exhibition really interesting, it gave me a greater understanding of the 1980's subculture that was occurred.

Browns
Visiting Browns for the first time was very interesting, I think that most of the items in Browns are probably best suited to an older target audience or even individuals who have more of a formal style of dressing.

Browns Focus
I loved Browns Focus more in comparison to Browns from the minute I walked in. I'm not too sure why I think it may be because as soon as I walked in I felt more of a 'young/hip vibe' this may be due to the two young sales assistants that were in the store or perhaps because of the more casual and edgy garments and accessories that were displayed around in the shop.

Dover Street Market
I really liked the layout of the store, it sort of reminded me of a maze as you could walk around all the different sections for where each of the brands were. The layout of the store seemed to be very conceptual and artist, rather than the normal store design which looks nice but may not exactly get you thinking.

Topshop
I really like the store layout of Topshop, especially the visual merchandising. Every time I walk into Topshop I just mesmerized by how incredibly stylish the mannequins are.

Burberry
I found the Burberry store's layout quite minimalist in comparison to the other stores I visited, with many of the items for sale displayed on gold shelves and glass screen cupboards.

Urban Outfitters
I found the urban outfitters layout very, with items for sale being displayed everywhere within the store. I think this is done is order for customers to see all that the store has to offer all at once, that way they will certainly leave the store with something. I also found the layout to be quite homely and warm which is a contrast to some of the stores such as Acne, Burberry.

Liberty
I really liked the layout and design of Liberty, although looking from it on the outside it looks very old fashioned the design inside the store is quite contemporary yet simple. The staff however were not very welcoming.

Absolute Vintage
Absolute Vintage was very interesting as there were so many things going on in the shop at once. I felt a warm from the shop, almost sort of homely.

Acne
The layout of this shop was very minimal and clean. I found it to be quite similar to that of Burberry.

Present
I found the design of this store very clean and simple. I didn't really like the design and also the staff didn't seem too friendly.

Farfetch.com
I like the design of this webpage, its very clean and easy to navigate.

Not Just Another Label
I really like the design of this website, the layout reminds me of how a magazine could be designed.

Oki-ni.com
This website is very similar to that of Not Just Another Label and Farfetch in the sense that it has a very contemporary feel and everything is easy to navigate.

Net-a-porter.com
I also like the design of this website it seems extremely sophisticated/luxurious yet contemporary in comparison to the other website.